Life Time has filed a patent to create The Ultimate Pickleball. Courtesy: Life Time Tired of playing with pickleballs he found inconsistent in bounce and durability, Life Time‘s founder and CEO Bahram Akradi decided to take matters into his own hands. On Friday, the upscale fitness and lifestyle company announced it has created what it … Read more
People play pickleball at Central Park on April 8, 2023 in New York City. Wang Fan | China News Service | Getty Images America’s fastest-growing sport is also rapidly growing its footprint. Over the past seven years, the number of outdoor public park pickleball courts in major cities has skyrocketed 650%, according to a new … Read more
At American Express, consumers are continuing to open high-fee credit cards and splurge on luxuries like travel. But for lending firm Upstart, there’s a strong interest in microloans as cash-strapped Americans try to scrape by. That juxtaposition underscores the growing picture of bifurcation among income brackets in America. And adds to an increasingly popular view … Read more
People work out at a Planet Fitness in Alexandria, Virginia, Jan. 8, 2024. Leah Millis | Reuters Planet Fitness said it’s hiking its base-level membership prices for new customers for the first time since 1998, even as the gym operator warns that customers are growing increasingly cost-conscious. Classic card membership will be priced at $15 … Read more
Connected fitness company Hydrow, which Peloton once tried to buy, is growing sales and has acquired a majority stake in strength training company Speede Fitness as gymgoers move away from cardio exercises in favor of weights, the company told CNBC on Thursday. Hydrow also announced that its CEO and founder Bruce Smith will step back … Read more
Ben Johns and Anna Bright play pickleball at the new Life Time at Penn 1 next to Madison Square Garden in New York City on May 4, 2024. Mike Stobe | Getty Images Life Time fitness is all in on pickleball. That commitment to America’s fastest-growing sport was clear in New York City on Saturday, … Read more
