Jaguar XJR

Jaguar Isn’t Ditching Racing Anytime Soon Despite All-Electric Push

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Jaguar Isn’t Ditching Racing Anytime Soon Despite All-Electric Push

Photo: Sam Bagnell / Formula E Jaguar confirmed in March that all its internal combustion models will be killed off. A month later, the British luxury automaker announced its commitment to Formula E until 2030. Rawdon Glover, the brand’s managing director, admitted to Jalopnik that the championship’s viewers tend to be younger and aren’t the … Read more

What’s The Cringiest Car Marketing You’ve Seen?

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What’s The Cringiest Car Marketing You’ve Seen?

Image: Jaguar Sometimes it can be amazing to watch a billion dollar corporation put millions into developing and building a new car, and then fall completely flat when it comes to marketing it. From doing no marketing, and then wondering why no one bought the car (looking at you GM) to the subject of our … Read more