IPL Sponsors: Ceat retains IPL ‘strategic timeout’ partnership for Rs 240 crore

Tyre manufacturer Ceat has announced its sponsorship of certain segments of IPL matches, marking an investment of about Rs 240 crore over five years. The Board of Control for Cricket in India has selected Ceat as an official partner to sponsor certain segments of the IPL matches, with an aggregate spend of about Rs 240 … Read more