H&M Studio

H&M Studio Fall 2024 Ready-to-Wear Collection

by
H&M Studio Fall 2024 Ready-to-Wear Collection

Pop is the music genre most associated with Sweden, but Ann-Sofie Johansson and team were tuned into jazz when they created H&M Studio’s fall 2024 collection. Their focus was less the music than its makers, however. Legends like Thelonius Monk, Billie Holiday, Miles Davis; artists whose style was as unique as their sound. One of … Read more

H&M Studio Spring 2024 Ready-to-Wear Collection

by
H&M Studio Spring 2024 Ready-to-Wear Collection

H&M Studio’s proposition for spring 2024 is desk-to-desert, rather than desk-to-dinner dressing. Options for the latter do exist within the collection, but overall the idea is getting away from it all. “The dreaming of traveling… is really something that can free your mind; it’s liberating in that sense,” said Ann-Sofie Johansson, the company’s creative advisor. … Read more