Ironically, for a designer who resides in London (a city known for its gloomy and gray weather), Eudon Choi has a deep love for sunshine. Choi took a trip to Paris when designing his spring 2025 collection; he stopped by the artist Cy Twombly’s photographic exhibition and found that the two had a few things … Read more
Following a period of recession—and with the challenging retail climate more broadly—the past year has tumultuous for pretty much every independent brand in London. And while Eudon Choi has been better placed than most to manage, with a healthy direct-to-consumer business and a significant customer base in the Middle East and Asia, that doesn’t mean … Read more
In recent years, Eudon Choi has taken to approaching his pre-fall and resort collections as palate cleansers. His inclination has been to present what is (at least at first glance) a more stripped-back offering of his chameleonic wardrobe staples: layered knits, coats with detachable panels and sleeves, or trousers with inventive fastenings and belts, as … Read more
