The Grand Tour was an early ancestor of today’s mass tourism: the 18th century-onwards trend for the monied classes in Europe’s chilly north to venture south to Italy and Greece in order to broaden their cultural horizons and get away from their parents. This season Brunello Cucinelli and his team flipped that template to make … Read more
Both during Florence’s Pitti and Milan’s Fashion Week, Brunello Cucinelli maintains a much-appreciated habit of combining his collection presentations with masterful demonstrations of exquisite catering. Speaking at Pitti the morning after a belt-busting al fresco supper for several hundred, Cucinelli paid tribute to the cooks—who also feed his 1,000 strong workforce in Solomeo with regional … Read more
Brunello Cucinelli’s fondness for books is such that he has built a sprawling library, called La Biblioteca Universale, in his native Solomeo. For today’s presentation he indulged his proclivity for literature, replicating the retro atmosphere of a Caffè Letterario framing the fall collection. “It’s about communality, welcoming guests in a place where ideas can be … Read more
If success is measured by the size of a brand’s booth at Pitti Uomo’s Padiglione Centrale, then Brunello Cucinelli ranks pretty high. Vast as a ballroom, always crowded to capacity, populated by the designer’s posse of collaborators-turned-models, it’s presided over by the entrepreneur himself, entirely at ease among a constant coming-and-going of clients and friends. … Read more
