It’s a matter of equal opportunities. For nigh-on 80 years Brioni’s peerless Roman fatto a mano tailoring was only formally available to men. Then, last year, creative director Norbert Stumpfl cautiously began to sprinkle a few refigured feminine pieces into his mix, before showing Brioni’s first ever standalone women’s collection last season. We started today’s … Read more
The Brioni presentation was held in the courtyard of a Milanese palazzo, transformed into a verdant labyrinth where groups of mannequins were displayed, apparently enjoying some leisure time—lounging on the lawn, sitting casually on trees, resting on benches with aplomb. Norbert Stumpfl was busy walking guests through, prompting them to touch and feel up close … Read more
Norbert Stumpfl held Brioni’s first-ever exclusively womenswear presentation at the 1945-founded house’s Milan showroom, just one door down from that of its Kering cousin Balenciaga. Unlike traditional Italo-luxe heritage peers such as Loro Piana or Zegna, Brioni’s origins are rooted in tailoring and construction rather than fabrics and materials. And unlike its raucously rebellious Parisian … Read more
Ever since its foundation in 1872 by Eugenio Torelli Viollier—who would go on to launch Corriere della Sera a few years later—the Circolo Filologico Milanese has been dedicated to unravelling the most acute and nuanced cadences of language. This morning Norbert Stumpfl brought his Brioni, which is similarly committed to the minutiae of cultured menswear, … Read more
