In The Devil Wears Prada, Meryl Streep’s Miranda Priestly famously rolls her eyes at the constant presence of flowers in spring collections. “Florals, for spring? Groundbreaking,” she tells her editors. With all due respect to Mrs. Priestley, in the case of Adeam, it did feel like an exciting feat. This season, the New York and … Read more
Hanako Maeda’s Adeam is inspired by her own upbringing; she was born in Tokyo but grew up in New York City, and her label fuses the fashion she wears in both cities. “My own life experience does have this kind of duality between the Eastern world and the Western world,” she said. For her resort … Read more
For Hanako Maeda, opposites attract. “I feel like throughout this collection you see this dichotomy between something that feels more romantic versus something that feels more minimal, between fabrics that are constructed and fabrics that are soft,” the creative director of New York and Tokyo based Adeam said from her studio in Ginza. A knit … Read more
