Here we are again, folks. Just when things seem to be calming down with the car market, someone lets their bank account get the better of them and starts things up again. The 2024 Toyota Land Cruiser just started arriving at dealers across the country a month or so ago. I don’t even think I’ve even seen one on the road. And yet someone is already trying to flip one on Bring A Trailer.
A seller has listed a ‘24 Land Cruiser First Edition on Bring A Trailer. Toyota has planned a run of 5,000 First Editions for the 2024 model year, and it’s currently the most luxurious model you can buy. It boasts features like special 18-inch wheels, round LED headlights and a 14-speaker JBL audio system. All this can be yours for a $74,950 MSRP. You won’t pay that at dealers right now, of course.
Of the 550 Land Cruiser First Editions I was able to find for sale across the country right now, just over 200 were marked up over $80,000 or more.
The seller on BaT must be one of those buyers who paid a markup. What other reason could there be for wanting to get rid of one of the biggest automotive intros of the year? Whoever purchased this seemed to have no intention of using it, either, as the description says it only has 11 miles on the odometer. What makes this all the more interesting is that the seller currently has a lien on the Land Cruiser; they mention in the comments that it’s been leased through Toyota Financial.
Currently there are seven days left, and bidding sits at just $55,555. Like someone mentioned in the comments, this will be a good auction to watch as it could be an interesting economic indicator. Will people be willing to essentially reimburse the seller on whatever price they paid or meet whatever reserve they’ve set? If this thing fails to go for less than even the original MSRP it’ll be a failure and also a sign that some may be over the era of overpaying for something someone else already overpaid for.
