Simone Pérèle lauches Mother’s Day collection with a special wellness-inspired giveaway

Lingerie experts Simone Pérèle has launched an exclusive Mother’s Day campaign alongside a tantalising giveaway to Hotel Sorrento in Victoria.

The leading luxury lingerie house has debuted fresh new ranges of sleepwear and lingerie which will make for the perfect gift for your mother, mother figure, or even yourself.

The campaign, which is called “Love Story”, acts as a love letter to all mothers and mother figures everywhere.

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It focuses on uplifting and honouring the most important woman in your life.

“Love Story” coincides with the continuation of Simone Pérèle’s 2024 Autumn/Winter season, featuring a combination of the brands over 75 years of fit expertise and the latest Parisian fashion trends.

Bright and bold colours mix with essential styles to create an eclectic collection inspired by gardens in bloom.

Simone Pérèle has released its Mother’s Day collection. Credit: Simone Pérèle
There is new activewear involved in the collection. Credit: Simone Pérèle

The collection includes their iconic 100 per cent silk sleepwear in the new “Macchiato” and the ever-elegant Satin Secrets sleepwear range in the new “Sakura Pink”.

There are also new cover ups and a sports range that is perfect for the active mum in your life.

This campaign also coincides with their Mother’s Day competition which offers a chance for customers to win a wellness weekend away.

The shopper and their mum will be whisked off to Hotel Sorrento and Marlo Spa in Victoria, as well as receive a wellness pack from Saint Louve and a $500 Simone Perele gift voucher.

To enter the giveaway visit the website and subscribe to the email newsletter.

Shoppers can go into the draw to win a wellness weekend. Credit: Simone Pérèle
Give the gift of stunning lingerie. Credit: Simone Pérèle

Simone Pérèle lingerie is loved around the world for its alluring French style, flawless fit and effortless comfort.

Every piece is designed in France and made with meticulously selected fabrics from the best embroidery and lace houses in Europe.

True to the founder’s vision, the beauty of Simone Pérèle lies in its details, the unforgettable design touches that you notice up close and are always so comfortable, you’ll forget you’re wearing anything at all.

To gift a Simone Pérèle piece is not just gifting stunning lingerie but also the promise of endless comfort and support every day.

To choose your favourite piece, visit the website here.

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