Microsoft starts testing ads in the Windows 11 Start menu

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Microsoft says it’s starting to test ads inside the Start menu on Windows 11. The software maker will use the Recommended section of the Start menu, which usually shows file recommendations, to suggest apps from the Microsoft Store.

“This will appear only for Windows Insiders in the Beta Channel in the US and will not apply to commercial devices (devices managed by organizations),” says Microsoft in a blog post.

The app promotions can be disabled in the Settings section of Windows 11, but it appears that Microsoft will enable these by default. Microsoft is seeking feedback on the changes, so it’s possible the company could decide to ditch these ads in development builds of Windows 11 if there’s enough feedback that suggests they’re not going to be a popular addition.

The ad is the one Microsoft highlighted with a red box.
Image: Microsoft

Now, it’s up to Windows testers to file feedback on these changes to see whether Microsoft might be forced to not include these ads on shipping versions of Windows 11.

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