In 2024, Mercedes-Benz India is planning to introduce over 12 new vehicles, encompassing three electric models. Approximately half of these launches will fall within the top-end vehicle segment (TEV) and will carry a price tag starting from Rs 1.5 crore.
“This year marks a special year as we celebrate 30 years of Mercedes Benz in India. We are going to invest Rs 200 crore more into our factory in Pune. This takes a total investment of Rs 3,000 crore in India now. So that’s a strong statement of intent,” Mercedes-Benz India Managing Director & CEO Santosh Iyer told PTI in an interview.
These investments will be towards manufacturing operations, new product startups and digitisation of the manufacturing process, he added.
Mercedes sold a record 17,408 cars in India in 2023, 10 per cent higher than in 2022.
Mercedes expects 25 per cent of its sales in India to come from electric vehicles in the next five years.Iyer had earlier said, growth of charging infrastructure and educating the customer about the technology would help in the growth of the overall adoption of the electric cars in the country.Iyer had noted that more and more customers are now opting for costlier trims across its product range, which was not the case earlier.
“The top 7-8 cities in India the penetration for luxury cars has already crossed 2 per cent and it’s a matter of time that the rest of the country also catches up,” he had said.
The company has recently announced the extension of its electric vehicle charging network to the customers of other brands as it looks to accelerate faster adoption of electric vehicles in the country.
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