Kmart is giving AFL fans the chance to dress themselves in their favourite team’s apparel for super low prices.
In its first licensing alliance, Kmart and the AFL have joined forces to bring supporters an accessible clothing range.
With prices starting at just $10 for a kids’ shirt, adults can pick up an official AFL tee for $12 and a hoodie for just $25 — as well as caps for $10.
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“AFL is an integral part of so many Australian homes, bringing family and friends together to enjoy the game, so here at Kmart, we’re so excited to become an official retailer of AFL merchandise,” Kmart CEO John Gualtieri said.
“Our promise to all our customers – and to footy fans alike – is to keep prices as low as possible, playing our role in offering accessibly priced ways to show the love for your own team.
“As our relationship continues to grow with the AFL, we can’t wait to see where this can go and what the collaboration can bring to our customers.”
AFL Executive General Manager Customer and Commercial Kylie Rogers added: “The AFL is excited to have anothe riconic Australian brand in Kmart on board as an official retailer of AFL merchandise, as we continue to look for new ways to connect with fans.
“In 2024 we will see 12 clubs as a part of this range and look forward to expanding thisto the full range in the future.”
At present, Kmart’s 2024 range will be for Victorian and South Australian AFL teams only, with plans to extend to the full team list in the future.
Which AFL team apparel can you buy at Kmart?
Supporters of the following teams will be able to pick up Kmart apparel this year:
- Western Bulldogs
- North Melbourne
- Melbourne
- Geelong
- Port Adelaide
- Adelaide
- Carlton
- Collingwood
- Richmond
- Essendon
- Hawthorn
- St Kilda
Kmart’s official range of AFL merchandise will be available in selected stores, online and via the app from now until while stocks last.
