It’s no secret that content serves as an integral part of the world of digital marketing. Whether it’s comments posted on public forums or photos/videos uploaded on social media, the quality of featured content on your marketing platform can either improve your brand image or harm your reputation permanently.

It’s the reason why businesses should pay extra attention to what content they should feature and what they should not, including the ones generated by their customers. Content moderation is the key to all this.

The importance of content moderation

Content moderation refers to the monitoring, organising, and screening of appropriate user-submitted content based on a specific set of rules and regulations. It’s to ensure the featured content don’t deviate from the platform-enforced guidelines.

A moderator’s job is to manually sort through a large amount of content generated and uploaded by users daily to online platforms, such as discussion forums, blogs, review sites, comments and replies on social media, etc. It’s important for multiple reasons, some of which we’ve discussed in detail below.

Protect your brand image.

Content moderators make sure that all of the user-generated content related to your brand strictly adheres to the community guidelines. They’ll keep your site, forum, and social media pages spotless even when users upload unacceptable content. Additionally, moderators can help build trust between your brand and customers through friendly online engagements.

Keep your platform safe.

Content moderation is essential for keeping your platform free from spam and targeted harassment, as well as abusive and explicit content – to building up a safe place where users can express themselves regarding your brand. Moderators will filter undesirable content from your marketing medium and protect your reputation.

Boost your site’s ranking.

The greater the number of users engaging with your platform daily, the more organic growth you’ll see in your search engine rankings. By encouraging the use of quality user-generated content, you can further solidify your presence online. With more potentially interested visitors attracted to your site, you can have higher traffic.

Get a better understanding of your following.

Having content moderators go through user-generated content presents you with the golden opportunity to gain insights into your customers. Once you know how they feel about your offerings or services, you can utilise that knowledge to your advantage and present special offers tailored to your brand.

With proper moderation, you can make better use of the user-generated content, not only for marketing but also for research and product development.

Push your promotional campaigns effectively.

If you want your business to kickstart through online advertising campaigns more effectively, you must use user-generated content as the fuel. The more content available on your social platforms, the easier it’ll get for you to reach a new audience.

By featuring user reviews and impressions on your medium, you can incline potential customers to engage with your services without pushing as much marketing jargon as other businesses or companies. Plus, with content moderators on your side, you can further increase your chances of ranking higher on search engine results pages.

Why you should outsource content moderation

If your business is looking to hire professionals for content moderation, it’s better to outsource it instead. It’s the best choice for those unaware of the core principles of moderation. Here’s why outsourcing content moderation is better than doing it within your own:

• With outsourced content moderation, you get a roster of talents whom you can rely upon to provide your business with the moderation support it needs. Simply consult your outsourcing partner about your objectives and the types of moderation you require, and they’ll come up with an effective strategy.
• Forming up a team of content moderators from scratch takes lots of planning and effort. Rather than burdening yourself and your existing workers with these strenuous tasks, you can just have an outsourced content moderation team do the work for you.
• Since they already have the necessary tools and workforce, you won’t have to hire and train new employees to handle the moderation tasks. It’ll save you time, labour, and operational costs, allowing you to focus more on your actual business.

Bottom line

The importance of content moderation and the benefits of outsourcing it are pretty obvious. Now that there are plenty of effective and cost-efficient ways to monitor user-generated content at a larger scale, you might as well partner with a reputable content moderation agency like New Media Services for your business needs.