Instagram videos are a great way to add a more visual experience to your Instagram account. So whether you want to share travel tips, tricks, how-to’s, quick recipes, or show off the latest product in action, there are countless things you could create a reel for. The only problem is that many people have no idea how to create an Instagram video or reel! But that’s okay because we have got you covered!
In this article, we’ll provide you with all the tips and tricks necessary to create a unique and engaging reel for your followers. If you keep these tips in mind, then you’ll be able to create reels that’ll “wow” your viewers.
Make the most out of Instagram Reels with these tips and tricks
A good Instagram Reel has a storyline. Whether you’re sharing your product, your company, or yourself, your videos should have a beginning, a middle, and an end.
Your reel can feature your brand’s personality, you can highlight how your product works, or you can even share behind-the-scenes footage.
That’s the beauty of Instagram — you’re not limited to one type of content.
Some brands post their Instagram Reels to YouTube instead of Instagram. Going this route makes sense if your channel has a lot more traffic and views than Instagram. But if you’re posting to Instagram, consider creating a video specifically for Instagram.
Here are some other essential tips for you to help you create stunning Instagram Reels every time.
- Create a storyboard
If you’re new to Instagram videos, creating a storyboard will help you brainstorm your ideas and get creative.
Unlike Instagram Stories, Instagram Reels can be up to 60 seconds long and feature everything from short product demonstrations to brief interviews with your happy customers.
But before you can polish your Instagram Reel, you need to plan out your strategy.
A storyboard is a blueprint for your Instagram video. It can help you determine what type of video you need to create, what you’ll say in the video, how it will look, and the kind of content you’ll share with the reel.
Depending on how your reels turn out, your storyboard may even help inform your content strategy.
- Use the right tools and equipment to shoot stunning reels
Instagram videos are valuable, but they’re not easy to make. While you might know how to plan, shoot and edit a video, there are a lot of other technical aspects to consider. For example, if you’re planning to shoot a clip, you need a tripod stand.
Once you’ve got the equipment, you need to consider the lighting. Again, you’ll need a lighting kit, and you might need some external support, like a slider, to get that smooth, professional look.
Furthermore, you can also save the reel to your camera roll. Now, this comes extremely handy when you want to edit your reel further. You can use any good Instagram video editor to edit your video further. An excellent online video editor can add an extra “wow” factor to your reel.
- Add audio and music to your reels
A video on Instagram Stories is 15 seconds and sounds incredibly short. However, when you combine them with music, it becomes an entirely different experience. Adding music to Instagram storytelling videos is not new, but it is becoming more and more popular.
The music should also be relevant to the video. You can always combine two types of music in your reels. One is a song, and the other is music that fits the vibe of the video.
- Do not go overboard with effects and filters
Instagram is becoming more and more popular. It’s become the go-to platform for companies to showcase their product reels, portfolio, and even blogging. And in a lot of cases, Instagram reels are the first thing potential clients see about your company.
Since many businesses, particularly startups and designers, have a limited budget, many resort to free apps or hacks to create their reels.
Some apps can edit photos, add filters, and even create illustrations. And a lot of these hacks are pretty good.
But like many things, an excessive amount of filters and edits in your Instagram reel can render it useless. Moreover, they can make it look unprofessional or even amateurish. The key is to create content that is professional-looking and sophisticated.
- Provide some value to your viewers through your content
Today Instagram is not just a platform where you can share your cool vacation pictures. Instead, it has evolved as a powerful marketing tool. As a result, it is widely used as a digital marketing tool by brands and businesses worldwide to reach a wider audience.
One should never underestimate the power of a digital platform like Instagram. Thus, you must provide some valuable content to your viewers through your reels. This way, you can make sure that your viewers will stick around.
- Add captions to your reels
Captioning is perhaps the simplest, most effective way to ensure that your viewers get the most out of the video. Captions provide viewers with quick access to keywords and key phrases that are important for the reel.
Furthermore, it would help if you kept the captions smaller so the viewers could quickly go through your content in a short period.
- Increase your reach by using hashtags
Instagram hashtags are a valuable way to reach a larger audience for your products. Reels with hashtags receive more engagement than those without. Instagram hashtags are searchable, so the more you use them, the more likely they will be discovered. They’ll also help Instagram users discover you, which will improve your chances of getting found by new customers.
However, it’s essential to choose the relevant hashtags to target the right audience.
Wrapping up
Businesses, especially small ones, have a lot of competition on Instagram, and standing out from the crowd can be difficult. This is where Instagram Reels come into play. Today Instagram is more than just a platform for visual storytelling; it’s also a powerful marketing tool. It’s already been proven to increase web traffic, boost engagement, and generate leads through its reels feature.
The tips mentioned in this article should help you create Instagram Reels that will wow your audience. You can use these ideas to start creating your reel today!
