In a sports car speed is key, but when working on a new project, patience and awareness are essential if one wants to achieve credibility. Today Ferrari showed its first resort collection: it has been three years since the brand began competing in the luxury clothing space. “I am very proud of our work” said creative director Rocco Iannone. “Creating fashion means engaging with a complex industrial system, and you cannot expect to integrate it into a reality like Ferrari’s overnight: it requires time, expertise, seriousness, respect and lessons learned. This collection is not a show in the broadest sense of the term, but the synthesis of a dialogue with our customers over seven seasons.”
It was a wide collection that will reach boutiques in three different drops throughout the year, and it encapsulated the investments in innovation and research behind it. The design of a futuristic present begins with the study of materials: from the recovery of disused tires came Q-Cycle™, a responsible yarn transformed into a woven nylon twill as well as couture-inspired knitwear, conceived as a see-through crochet. Iannone’s first resort collection embodied the wardrobe of those who enjoy Ferrari as a lifestyle. The color palette expanded, moving away from Rosso Corsa to include ecru and white, navy or Klein blue, sage or fir green, as well as black.
There were ballerinas and sneakers designed as driving shoes for urban settings, leather used in joggers or blazers as an ultra-soft fabric, bolts embedded in canvas bags, the livery used to customize collector’s cars applied to tailored garments, the 7×7 check pattern, the eroticism of anatomical studies, and the gear of a hybrid engine transformed into jewelry reflecting Art Deco style codes. The connections between fashion and the automotive world were reflected in meticulous attention to detail resulting in a solid, industrialized creative project.
