Classic Newfoundland song used in Super Bowl ad

ST. JOHN’S, N.L. –

A vacation rental company has angered some in Newfoundland and Labrador who say it used a classic song from the province in a derogatory way in a recent advertisement.

Vrbo’s ad shows disappointed travellers discovering their vacation rental is overrun by squealing livestock, while the song “Ise the B’y” plays as background music.

The ad caused a stir on X, formerly Twitter, Sunday night during the Super Bowl, with some saying the classic Newfoundland song was used to connote something stereotypically rural and undesirable.

Andrew Taylor, a St. John’s-based history student, says associating one of Newfoundland’s more treasured songs with farm animals is “unfortunate and disgusting.”

Korona Brophy, artistic director for the Celtic Fiddlers group, said in a post on X the ad was disgraceful and disrespectful and she wondered if it constituted a slur.

The vacation rental company did not immediately respond to requests for comment.

This report by The Canadian Press was first published Feb. 12, 2024.

Source link

Denial of responsibility! NewsConcerns is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave a Comment