Best new scent: Coach releases ‘beautiful’ new ‘Love’ scent in gorgeous bottle

The right perfume is transformative and can quickly and easily send its user somewhere else, such is its power to evoke specific memories of people, places and times.

And none is more powerful than Coach’s new ‘Love’ scent ($128 for 50mL from Amazon or $178 for 90mL from Myer) — which is here to highlight individual yet universal expressions of love.

Packaged in a beautiful red bottle with a stylish gold pump and chained heart, the fragrance contains notes of wild strawberry, cedarwood, juicy mandarin and red velvet rose.

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The wild strawberry note is front and centre of the fragrance.

But it’s not overly sweet, thanks to the inclusion of rose and cedarwood — which balance it out.

Created by Antoine Maisondieu, Coach ‘Love’ encourages its wearers to love unashamedly and authentically.

Having tried the perfume this week, I can safely say it’s a heavenly scent for those looking for something playful but not overly sweet or sickly.

I’ve been reaching for its stylish bottle day in day out and instantly feel uplifted when I first get a whiff of the first strawberry note.

It’s not just me who is loving the new scent, either.

Those who have tried it have left rave reviews on both Amazon and the Myer website.

“It’s just perfect,” wrote one shopper.

“Was my wedding perfume as it’s beautiful fragrance. The perfume was also beautifully presented,” another added.

While a third said: “I’m very particular about scents, I like sweet/feminine but not the cloying, candy types.

“This fragrance is perfect. It has a honey-like scent that is balance by rosy notes, which keep it feeling more elegant than a candy-esque perfume. I find the staying power pretty good — I can get a full day’s wear from this one.

“Best of all, this one does get complimented! I often think people don’t notice perfume but I have had people ask about it, as this is a very unique scent. Highly recommend as a fall/spring fragrance.”

American luxury brand Coach is a global fashion house founded in 1941 in New York.

Inspired by the vision of Creative Director Stuart Vevers “and the inclusive and courageous spirit of our hometown”, they promise they “make beautiful things, crafted to last — for you to be yourself in”.

For more information and to shop Coach ‘Love’, head here now.