Ben Affleck, Tom Brady and Matt Damon embarrass J.Lo in Dunkin’ ad

Trio celebrate Boston’s favourite coffee brand much to pop superstar’s chagrin

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The biggest winner of the Super Bowl wasn’t the Kansas City Chiefs it was all the celeb-filled ads that people were talking about the morning after the big game.

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Once fans were done parsing through all the Taylor Swift updates Do I know everything that happened in that private suite? I think so, check. Did I see all angles of that passionate on-field kiss? Most definitely, check. Did I time that viral beer chug to see if I can beat it this weekend? Um, no comment viewers were ready to crown Ben Affleck and the “DunKings” Sunday night’s most viral sensation.

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During a spot for the Boston coffee company, which hired Affleck, 51, as an official brand ambassador, the Oscar winner attempts to launch his own boy band with help from his pals Matt Damon and Tom Brady.

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A sequel to last year’s Super Bowl ad in which Affleck worked a Dunkin’ drive-thru, the spot begins with the actor in a car with rapper Jack Harlow. “She came to my work. Now, I got to show her what I can do,” the actor says in a think Boston accent before the action cuts to a studio where his wife Jennifer Lopez is working on new music.

“What up, Bronx?! For your consideration, here comes the Boston Massacre. The DunKings!” Affleck announces storming in in an orange and pink tracksuit as Lopez, 54, looks on embarrassingly.

“Touchdown Tommy on the keys!” he says, introducing the seven-time Super Bowl winning Brady on the keyboards. “He needs no introduction, my partner,” Affleck continues, pointing to Damon, who shrinks away, saying, “It’s really hard to be your friend, man.”

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“You said you were going to support me,” the Gone Girl star fires back.

“Don’t dunk away at my heart. Why you Dunkin’ me, girl?” the synth-laden track begins as Affleck breaks out his best ’90s dance moves.

After Brady fist-pumps and shouts out the “DunKings,” Damon, 53, riffs on his famous Good Will Hunting line: “How do you like them … doughnuts.” Clearly embarrassed, he tells Lopez, “I’m so sorry.”

“Lay us on the track!” Affleck proudly declares. But Lopez, who is set to release a new album and documentary this Friday, is unimpressed. “We talked about this,” she whispers, rejecting a potential musical collab with the “DunKings.”

Affleck Brady Damon
Ben Affleck, Tom Brady, Matt Damon in an ad for Dunkin’ Donuts. Photo by Dunkin’

“Let’s go. You’re blinded by them pinstripes,” Affleck says referencing Lopez’s beloved New York Yankees as he makes a hasty retreat. “There goes Babe Ruth.”

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Clearly showing she has a sense of humour, Lopez invites Brady, 46, to stay behind.

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The ad ends with Affleck and Damon walking outside. “Remember when I told you I’d do anything for you?” Damon asks his longtime pal. “This is anything.”

On social media, viewers called the big game commercial “perfection.”

“Ben Affleck and Dunkin’ Donuts STOLE the show for Super Bowl ads this year!!!” one person wrote. “That was HILARIOUS!!!”

“Everyone go home,” a second watcher added. “Ben Affleck’s Dunkin’ commercial wins. That was f***ing hysterical.”

“Did Ben Affleck just win the Super Bowl?” hockey analyst Pete Blackburn asked on X. “I think Ben Affleck just won the Super Bowl!!!!”

Last week, Us Weekly reported that Affleck pocketed $10 million for his 2023 Dunkin’ Super Bowl ad.

“We ran [the commercial] once and got 7 billion media impressions, and it kind of kickstarted the year,” Dunkin’ president Scott Murphy told Entrepreneur. “The brand is just in the conversation. It just really feels in the fabric of things now.”

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This year’s spot follows a teaser that aired during the Grammys in which Affleck floated his pop star dreams after being roasted for looking miserable at last year’s awards.

“These are the beats right here,” Affleck says holding out a CD. “Big time music expert, you don’t know where the music comes from?”

Affleck then taps social media personality Charli D’Amelio for some tips on dance moves and hilariously asks, “Who is TikTok?”

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As he slings a doughnut chain around his neck, he plants the seeds for the “DunKings.”

“They tell you you’re no good,” he says. “You’re a goofy, middle-aged, clumsy white guy with no rhythm and you can’t sing on key. You’re not coordinated. That means I can’t be a pop star? Underestimate Boston at your peril.”

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