Historic Australian beverages brand Billson’s has collapsed.
The brand, known for its cordials and pre-mixed alcoholic drinks, made the announcement on Wednesday, saying the decision to place the business into voluntary administration was “excruciatingly difficult”.
“Over the course of seven years, everyone’s hard work and passion has resulted in overwhelming support by people all over Australia and some pretty incredible business growth,” owners Nathan and Felicity Cowan said.
“Unfortunately that growth masked several mistakes we made along the way as our systems and processes failed to keep up.
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“We’re ultimately responsible for these mistakes and we know that we have let people down. We are devastated and sorry.”
Billson’s is based in Beechworth, Victoria.
More to come …
