Abortion bans drive away up to half of young talent, new CNBC/Generation Lab youth survey finds

Young people are seen on the Emory University campus in Atlanta, Georgia on October 14, 2022. 

Elijah Nouvelage | AFP | Getty Images

The youngest generation of American workers is prepared to move away from states that pass abortion bans and to turn down job offers in states where bans are already in place, a new survey from CNBC/Generation Lab finds.

The “Youth & Money in the USA” survey of more than 1,000 people between the ages of 18 and 34 found almost two-thirds of respondents, 62%, would “probably not” or “definitely not” live in a state that banned abortion.

And 45% of those surveyed said that if they were to be offered a job in a state where abortion is illegal, they would either “definitely reject” or “probably reject” the offer. Another 35% said they would “probably accept” the job. And only 20% of respondents said they would definitely take the job.

“These numbers on abortion have gigantic implications for just about every large company in America,” said Cyrus Beschloss, the CEO of The Generation Lab. “Companies must know they’ll be freezing out or at least scaring a large part of the young talent they’re trying to hire when they’re based in one of these states.”

The Supreme Court’s 2022 ruling that overturned Roe v. Wade set off a cascade of legal challenges and legislative efforts at the state level. In the past two years, more than 20 states have either banned or restricted access to the procedure.

Yet surveys like the CNBC/Generation Lab poll suggest that abortion bans could have a profound effect on how and where the next generation of American workers choose to live. And by extension, the companies that will be hiring them.

The survey was conducted between April 26 and May 2, and has a margin of error +/- 3.1%.

Sour on the economy

Reproductive rights rank as a metric in this year's Top States for Business

Investing, inflation and housing

Off-campus student apartment rents outperform as overall rents cool

Mortgage rates remain elevated, in the 7.5% range. Those higher rates make it difficult for current homeowners to trade up, and the resulting lack of turnover leaves many potential first-time buyers out in the cold.

“A lot of young people are trying to buy a home, but there are serious challenges right now,” said Delano Saporu, CEO of New Street Advisors Group, a wealth management firm focused on younger investors. Saporu described his clients as largely middle income with a steady job and salary.

“Rates are putting extra pressure on client budgets and limiting their potential to buy now,” he said. “Many are waiting and hoping future Fed cuts will bring mortgage rates down.”

Both Saporu and the poll found that enthusiasm for investing has waned after last year’s market run. Asked by CNBC/Generation Lab pollsters how they invest their money, 42% of respondents said they are “not investing or saving right now.” Another 18% said they keep all of their money in cash. 

“The excitement over buying stocks has deflated,” said Saporu. “People are less optimistic about investing as the market has stopped running up so far and so fast.”

Only 17% of young people in the survey said they are currently investing in stocks.

“Over the last few years clients may have heard about some random crypto coin or stock and wanted in, I’m seeing a lot less of that now,” said Saporu.

Social issues for young voters

Biden vs. Trump vs. Kennedy

The coming November presidential election appears to be reshaping some traditional youth voting patterns, at least for now.

If the election were held today, CNBC and Generation Lab’s survey found that younger voters split almost evenly between Biden and former President Donald Trump, with just 1 percentage point separating the two — 36% to 35% — in favor of Biden.

Former US President Donald Trump speaks during a campaign event at the Waukesha Expo Center in Waukesha, Wisconsin, US, on Wednesday, May 1, 2024. 

Daniel Steinle | Bloomberg | Getty Images

But in a three-candidate race, a whopping 29% of respondents said they would vote for Robert F. Kennedy Jr. The million dollar question with Kennedy, however, is exactly who he draws support away from.

What’s more, 40% believe Trump would be more effective in handling the economy, compared with 34% for Biden and 25% for Kennedy.

Generation Lab’s Beschloss called those numbers “jarring” for Democrats.

Yet this year, the downward drag of inflation and economic pessimism could be overwhelmed by the tide of reproductive rights voters, who tend to strongly favor Democrats over Republicans.

Several states are also expected to have initiatives on the ballot in November to enshrine abortion rights in their constitutions. Battleground Arizona and Republican-friendly Florida are two of them.

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