MSGM Spring 2025 Ready-to-Wear Collection

This season, Massimo Giorgetti opted for a presentation at MSGM’s headquarters, foregoing the traditional runway. Times of market volatility, global political turmoil, and economic uncertainty call for a more focused approach. Yet constraints can be blessing in disguise, often sparking creativity. With his trademark optimism, Giorgetti was embracing the challenges head-on.

For the designer, art and life naturally intertwine, as he frequently collaborates with artists and friends from the visual arts and the music industry. This season, his villa, La Vedetta—a former modernist observatory overlooking the Tyrrhenian Sea—featured prominently on his moodboard, also serving as a backdrop for the collection’s images. Alongside photos of the house’s white and blue exteriors, there were images of Mario Bellini’s Figura chair, produced by Vitra in 1984, and the historic Klein-blue E-1027 residence, designed in the late 1920s by Irish designer Eileen Gray in Roquebrune-Cap Martin.

MSGM collections have occasionally felt overshadowed by an abundance of references, with numerous influences competing for attention. However, here the tightly curated selection allowed for greater clarity and focus. By paring down the variety of inspirations, the core vision somehow emerged more distinctly.

The installation was curated by Fosbury Architecture, who crafted a labyrinthine pathway of Klein-blue sand, providing a vibrant contrast to the bold motifs and saturated colors of the collection. Among the standout pieces were a series of form-fitting, feminine dresses in stretchy mesh, adorned with sequins and printed with softly faded florals or featuring spontaneous, haphazard ruffles; a handmade abstract drawing by painter Luca De Gaetano, which depicted vivid bouquets of Scotch brooms from La Vedetta’s garden, was translated onto an oversized chemise and pants set, as well as an hourglass-shaped minidress.

Giorgetti said that the ‘less is more’ approach feels particularly fitting in the current climate. “More care, more soul, and being generous with my energy:” that’s his guiding motto.