ALDI has been named the best Australian supermarket for meeting customer satisfaction and trust, based on a survey.
Research and statistics company Roy Morgan released its annual Customer Satisfaction Award with 38 winners from industries such as retail, finance and telecommunications.
The awards rate customer satisfaction of more than 280 brands based on surveys conducted between January to December 2023.
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More than 60,000 customers are surveyed overall and a sample size of at least 100 customers is required for a brand to be part of the awards.
In the supermarket category, more than 33,000 people were surveyed about Coles, Woolworths, Aldi, Foodland and IGA.
Winner, ALDI Australia, said it delivered $3.4 billion in savings to Australians in 2023.
ALDI Australia group director Simon Padovani-Ginies said the “win is a reflection of ALDI’s ongoing commitment to providing Aussie shoppers with high-quality products at the lowest possible prices”.
“This is the fourth consecutive year that we’ve received the award and, at a time when shoppers are continuously seeking better value, we have never been more aware of the need to continue to deliver on our promise to offer Aussies the highest quality products at the lowest possible prices,” he said.
For the Customer Satisfaction Awards, Roy Morgan’s survey asks respondents to rate the product or service they received on a scale of “very satisfied” to “not at all satisfied”.
Roy Morgan chief executive officer Michele Levine said the respondents are asked to give their “honest, unvarnished” opinions.
“Each month, we calculate monthly customer satisfaction winners in each of the categories as the year unfolds, and the annual award goes to the company with the most monthly wins,” Levine said.
Commonwealth Bank was awarded best major bank, RAA won general insurer of the year, Myer was voted the best department store and Aussie Broadband best internet service provider.
A full list of winners can be found here.
