Yara Flinn’s Williamsburg store will be celebrating its second anniversary this May. Her studio is right below her store, and like every good business owner she actively listens to feedback from her customers; she also gets inspiration on new styling tips from them. “I’ve never really had this direct feedback before,” she said. “This kind of information is invaluable.” Some ideas she’s picked up from her customers also played into the creation of the collection, including toile prints, pre-distressed washed cotton that is meant to look wrinkled (so no steaming needed), and cut-out blazers that give the illusion of a cinched waist.
Elsewhere Flinn incorporated some personal additions to her pieces, including a funnel neck detailing on her jackets, which she finds useful for someone like her who doesn’t like to wear a scarf in the cold. Tank tops came with a pre-twisted shoulder detailing as an ode to her basketball days, when she used to twist her jerseys into her sports bra for a tighter fit.
