Cars are changing into more superior, convenient machines. But even so, car sales are on a decline with automakers such as Ford recording an 8.8% dip in car sales.
But that’s a major automaker experiencing a decline in sales, not your car dealership. The best part is that each year cars get sold across the US—millions of cars.
With a good plan and the right cars for sale, you can double or triple your profits, especially if you venture online to sell more of your dealership cars.
But, how do you sell more cars online?
1. Give Virtual Walk-Around Tours
Technology is transforming how car dealerships are selling cars online.
With the help of technology devices, car buyers can now enter an online virtual showroom and take a 360-degree virtual walk-around tour of a dealer’s car lot.
During the virtual walk-around, potential buyers can see the car’s size and shape and explore its exterior design and features—from the comfort of their home.
These digital simulations also allow users to choose a color and reflect it on the simulated car image on the screen. This experience can help bring in more sales.
2. Embrace No-Contact Virtual Selling
No need to rely on one method of selling cars online.
The standard method of selling cars online involves displaying mediocre car website banners on the landing page, home page, or service page.
Reveal other newer, virtual car buying channels to your potential customers such as the no-contact virtual car buying. This CDC-safe method can help online users make safe online purchases for cars from your dealership.
3. Give No-Touch Test Drives
To improve car sales, give online users no-touch test drives.
Shopping for cars online is on everyone’s mind these days more than ever. So, it’s only prudent that car dealerships take advantage of this new trend.
Many perceive car dealerships as too traditional to embrace technology, but you can frustrate the status quo and give online users a no-touch test drive—to sell more cars.
Here’s how it works: a potential customer orders a test drive online to be brought to their home, where they see and drive the car and then buy the car on the spot.
4. Use Videos
Want your dealership to sell more cars online? Share car videos.
Videos give your potential customers a front-row seat of your car lot. It gets their attention and makes them want to buy right away.
When done right, quality car videos can influence purchase decisions. Around 64% of car buyers watch online videos to inform their purchase, and most say videos with 360-degree formats can convince them to buy without a test drive.
Just so you know, most car buyers spend time watching videos of car walkthroughs, features and options, and test drives.
To attract online customers, make relevant car videos and make them short and sweet (focus on creating 1-minute to 5-minute video content).
If you want your videos to make your dealership more sales, highlight other key services that you offer and ensure to include them in the video as well.
