An American woman has shared a warning with her followers on social media after she was severely burned after being out in the Australian sun.
Taylor told her followers she was visiting Sydney for the first time when she was badly sunburned.
WATCH THE VIDEO ABOVE: US tourist shows confronting sunburn.
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“How does this happen?” she said.
“I think I added about fifteen years of ageing onto my legs due to this.”
Taylor shared images of her skin, which had become completely blistered.
“If anyone has tips aside from aloe, that would be greatly appreciated because I need all the help I can get,” she added.
The woman’s followers urged her to go to the nearest hospital to get her skin checked.
“That looks so painful,” one person said.
“Oh my god, I have never seen a burn that bad, and I’m Australian!” another added.
The video comes just days after an announcement that millions of dollars will be put towards a new campaign to reframe Australia’s dangerous obsession with sun tanning.
The Cancer Council linked high rates of the cancers, in part, to beauty standards causing young Australians to feel uncomfortable in their own skin, which is why the government has recruited digital content creators to help shift priorities online.
While most would be familiar with the five forms of sun protection — slip, slop, slap, seek, and slide — less than one in 10 young Australians are consistently adhering to the advice.
Cancer Council Australia CEO Professor Tanya Buchanan said the research confirms a dangerous obsession.
“The research shows young Australians have pro-suntanning attitudes and are not being safe in the sun,” she said.
“We know they perceive a suntan as desirable and prioritise this. The truth is, until every young Australian feels confident in their natural skin, skin cancer will sadly remain our most common cancer.”
The campaign will cost the government $7.3 million, a figure which pales in comparison to the $1.9 billion which skin cancers cost the health system each year, the Department of Health said.
