Tiger Woods ends Nike partnership after 27 years

A portrait of Tiger Woods of The United States during the pro-am as a preview for the Hero World Challenge at Albany Golf Course on November 29, 2023 in Nassau.

David Cannon | Getty Images

Tiger Woods’ 27-year partnership with Nike has come to an end. The superstar golfer announced the news in a statement Monday on social media platform X.

“Phil Knight’s passion and vision brought this NIke and NIke golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way,” Woods wrote.

The announcement came after months of speculation that the two would break up. Nike confirmed the news on Instagram with a picture of Woods in his iconic red polo with the text “It was a hell of a run.”

Mark Steinberg, Woods’ longtime agent, told CNBC that the golfer made a business decision to not renew with Nike.

There’s no word yet on Woods’ plans for a future endorsement deal. But he said on social media: “There will certainly be another chapter.”

This is a developing story. Check back for updates.

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