This has made the jawline a uniquely popular area of focus for pre-wedding treatments. “Sometimes it’s submental or neck liposuction, sometimes it’s fillers, or a small chin implant,” she said, estimating that she carves about one jaw per week. ($5,000–$7,500 for liposuction)
Catherine Chang, MD, a board-certified plastic surgeon in Beverly Hills, specializes in custom chin implants, which she recommends to patients in their mid-thirties and up. “I design the implant, it gets 3D printed specifically for the patient, and it pops in,” she says. “It’s a one-of-a-kind implant, and then the downtime is minimal. It takes like, 20 minutes to do.” ($35,000–$40,000)
If Dr. Chang’s couture chins set the platinum standard, jawline filler can approximate the look for less. Last year saw the arrival of the first hyaluronic acid filler FDA-approved for jawlines, Juvéderm Volux, a syringe of which is much more cost effective than an implant, though far more impermanent—the result lasts about a year. ($800–$1500)
Necktox
Another popular approach to the profile is a more targeted one, and involves injecting neuromodulators like Botox off-label (meaning, in areas in which the FDA has not approved usage) into one of a few muscle groups that scaffold up the neck.
“Traptox” works by “decreasing muscle bulk” surrounding the trapezius muscles, as Jeffrey Fromowitz, MD, a board-certified dermatologist in Boca Raton, told Allure. “A lot of women wear their hair up, and a little Botox helps to slim the neck,” adds Dendy Engelman, MD, a board-certified dermatologist in New York City. She also name-dropped the “Nefertiti Neck Lift,” a regal term for neurotoxin injections to the platysma walls; basically Front-of-Necktox. “It defines the jaw,” Dr. Engelman said. ($800–$1,200)
Underfilling
Even despite anecdotes of filler fatigue, more fillers were administered in 2023 than ever before, according to the American Society of Plastic Surgeons. Still, those on the aesthetic vanguard have noted a shift from the “overfilled” look of the past decade—especially in the bridal community. Before her blockbuster wedding this summer, the former Miss Universe Olivia Culpo revealed she had dissolved her fillers, writing she was “happy with the way they look now,” on Instagram Stories.
