The Iconic birthday sale: Best Picks unveils our seven favourite products from The Iconic’s 30 per cent off sale

The Iconic is having its birthday sale so it’s the perfect time to beat those Monday blues and shop up a storm without breaking your budget.

Until October 7, you can score between 30 to 50 per cent off everything from dresses to sunglasses on The Iconic’s website.

Here at Best Picks, we have scoured this epic sale and compiled a list of our seven favourite products from it, to make your shopping experience that much easier.

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1. Levi’s 501 Original Fit Jeans, from $111.96

These classic jeans are a slim-fit and a wardrobe stapleThese classic jeans are a slim-fit and a wardrobe staple
These classic jeans are a slim-fit and a wardrobe staple Credit: The Iconic

American denim pioneer Levi’s has been a cultural icon for almost a century and a half.

Its signature 501 jeans are a slim fit style of jean, perfect for pairing with oversized jackets and casual tees.

These jeans are currently on sale from $111.96, normally $159.95.

Levi’s is the cornerstone of every casual wardrobe, and these jeans will be a staple in your wardrobe for years to come.

The jeans are made from mid-weight cotton denim, woven with a hint of stretch for all-day use.

The straight-leg jean is easy to care for and just requires a simple cold machine wash.

2. Calvin Klein Invisibles Bralette, from $35.97

This Calvin Klein bralette is comfortable and can be worn underneath anything. This Calvin Klein bralette is comfortable and can be worn underneath anything.
This Calvin Klein bralette is comfortable and can be worn underneath anything. Credit: The Iconic

This Invisible Comfort Retro Bralette from Calvin Klein boasts clean-cut edges that are invisible under clothing.

It’s perfect for figure-hugging clothes and is soft, seamless and super comfortable.

The pads are removable, and the bralette features thin, adjustable straps.

Its flexible microfibre fabric is opaque and lightly lined, so you can wear it underneath anything.

Normally $59.95, the bralette is now on sale for $35.97 and comes in a multitude of colours.

3. Nike Air Max 90 Women’s, from $139.99

Normally $180, now is the perfect time to add these to your shoe collection as they are on sale for $139.99. Normally $180, now is the perfect time to add these to your shoe collection as they are on sale for $139.99. 
Normally $180, now is the perfect time to add these to your shoe collection as they are on sale for $139.99.  Credit: The Iconic

These iconic shoes from Nike are lightweight and stylish, the shoes will give you a modern look while its Max Air cushioning adds comfort to your journey.

These shoes were originally designed for performance running due to the Max Air unit in the heel adding unbelievable cushioning.

The rubber waffle outsole of the shoe adds a heritage look as well as traction and durability.

Plus, the shoes feature stitched overlays and TPU accents on the heel which is the iconic ‘90s look you love.

Normally $180, now is the perfect time to add these to your shoe collection as they are on sale for $139.99.

Shoppers are loving the Nike Air Max 90s and say they are “a great shoe” and “so comfortable.”

4. & Other Stories Big Bow-Detailed Mini Dress, from $30.10

This gorgeous party dress is the ultimate bargain — normally $219, now it’s only $30.10.

If you’ve got end-of-year events or Christmas parties in the coming months, this is the best time to purchase this dress.

It’s a subtle but effortless looking mini dress with a white silk bow on the front.

You can pair it with heels or ballet flats for a more casual look.

& Other Stories is a storytelling inspired fashion brand that offers feminine and diverse styles designed in Paris and Stockholm,

Their selections are filled with curated fashion finds to inspire and create your whole look while striving to create fashion that lasts for seasons to come.

5. Atmos & Here Deelia Blazer Mini Dress, from $50

Perfect for the office or after work drinks. Perfect for the office or after work drinks.
Perfect for the office or after work drinks. Credit: The Iconic

This stylish but affordable dress is perfect for the office or drinks after work.

This Blazer Mini Dress is normally $89.99 but currently on sale for only $50.

It’s made from 65 per cent viscose and 35 per cent polyester and is comfortable and lightweight.

Atmos & Here is an Aussie brand that specialises in must-have dresses, classic off-duty tees and denim that you’ll never want to take off.

The dress also features a button-up front, a notch lapel and is sleeveless, ideal for the warmer months ahead.

And it can be paired with a cardigan, ballet flats, sneakers or heels.

6. Ralph Lauren Polo Custom Slim Fit Mesh Polo, from $111.30

This timeless polo is currently on sale for $111.30. This timeless polo is currently on sale for $111.30.
This timeless polo is currently on sale for $111.30. Credit: The Iconic

This classic custom-fit mesh polo from Ralph Lauren is ideal for smart-casual occasions.

The mesh polo is crafted from light and breathable cotton pique and finished with a classic flat knit collar and two-button placket.

The timeless polo is normally $159 but is currently on sale for $111.30

The polo features the Ralph Lauren signature embroidered pony on the left chest and is made from 100 per cent cotton.

Ralph Lauren’s polos have been an American style standard since 1972 and while many have tried to imitate it, it can never be matched.

7. Vans Old Skool Unisex Shoes, from $90.99

These Old Skool Vans are for both men and women. These Old Skool Vans are for both men and women.
These Old Skool Vans are for both men and women. Credit: The Iconic

An all-time favourite, the Old Skool Vans are designed for both men and women.

These are the most versatile sneakers on the market and look great paired with jeans, a sundress or shorts and a tee.

The shoes are made from genuine suede and have a canvas upper as well as a cushioned collar and a vulcanised rubber sole.

Normally $129.99, the classic sneakers are currently on sale for $90.99.

The sneakers also feature a pebbled leather stripe along the sides and a lace up design.

The Old Skool shoe was the first footwear design from Vans to showcase the famous Vans side stripe.

Since its debut in 1977, this low-top silhouette has established itself as an icon in the skate, music and fashion scenes.

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