The brand I rely on for basic office staples and denim pieces: Neuw is the ultimate high quality range available in Australia

There is nothing I love more than hunting around for the perfect thickly cut, figure-skimming tank top that can cross from the office to the bar with ease.

As I was walking through David Jones the other day, I spied that dream tank top in the flesh, and it was from none other than Neuw Denim.

Renowned for its denim pieces, I began to explore the Neuw racks and decided to try a few pieces on for the first time.

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To say I was taken aback by the styles and how effortlessly they pieced together would be an understatement.

I immediately visited the Neuw website, which happened to be having an end-of-season sale, and snapped up a range of racerback tops, the Daria jeans in two different shades and a coconut-coloured skirt.

There are still sale pieces available over on the website should you like to have a little look too.

Neuw is the ultimate IT girl brand. Credit: Neuw
The quality of the products is unparalleled. Credit: Neuw

The brainchild of three friends from Stockholm and Melbourne, Neuw was founded in 2009 as an independent, modern denim brand that puts cultural integrity over profit.

Paying homage to Neuwlandstraat, Brussels — where Creative Director and Cofounder Pär Lundqvist had lived and began to alter denim pieces from his vintage collection — Neuw fuses Nordic design with a more casual Melbourne aesthetic inspired by the trio’s love of contemporary music, art and vintage design.

According to the brand, the designers deep dive into the denim archives dating back over 100 years to ensure they’re creating the best fits and finishes.

It’s the brainchild of three friends from Stockholm and Melbourne. Credit: Neuw
The singlets are thick and finish just above the hip bones. Credit: Neuw

The heroes of each collection are modern jeans with keen attention to detail, fit and workmanship — as well as exclusive collaborations with emerging and established artists, designers, and musicians.

Neuw is one of the world’s few owner-operated denim brands whose seasonal collections have grown to include a premium selection of apparel for men and women: available globally in Neuw stores and quality retailers.

I can’t recommend the Neuw pieces highly enough and the products I bought will last a lifetime.

To shop, head to the website here.

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