Rajesh Jejurikar, ED & CEO, Auto & Farm, M&M, says they have a total capacity of 9,500 with some fungibility on how much we can make of 3-door and 5-door. But of course, there will be cannibalisation but overall we think there will be a lot of growth.
On new Mahindra Thar Roxx
Rajesh Jejurikar: The Mahindra Thar Roxx is a mainstream product, very spacious inside, and very comfortable. We have created a new platform for this which has improved the ride quality to almost the best-in-class level. It has the same ride and quietness as a SUV 700. So, it is a really good mainstream product, priced very well and we think it will be a very exciting offer.But the question that comes to mind is that, would not it cannibalise the existing Thar? Will the customers remain different or will they find more value in a 5-door proper kind of Thar?
Rajesh Jejurikar: There are different types of segments and of course, there will be some cannibalisation. Some people are using the current Thar 3-door version who would want to buy something like this and that is okay with us and we plan our capacity to be reasonably fungible. So, we have a total capacity of 9,500 with some fungibility on how much we can make of 3-door and 5-door. But of course, there will be cannibalisation but overall we think there will be a lot of growth.
On new Mahindra Thar Roxx
Rajesh Jejurikar: The Mahindra Thar Roxx is a mainstream product, very spacious inside, and very comfortable. We have created a new platform for this which has improved the ride quality to almost the best-in-class level. It has the same ride and quietness as a SUV 700. So, it is a really good mainstream product, priced very well and we think it will be a very exciting offer.But the question that comes to mind is that, would not it cannibalise the existing Thar? Will the customers remain different or will they find more value in a 5-door proper kind of Thar?
Rajesh Jejurikar: There are different types of segments and of course, there will be some cannibalisation. Some people are using the current Thar 3-door version who would want to buy something like this and that is okay with us and we plan our capacity to be reasonably fungible. So, we have a total capacity of 9,500 with some fungibility on how much we can make of 3-door and 5-door. But of course, there will be cannibalisation but overall we think there will be a lot of growth.
Denial of responsibility! NewsConcerns is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.
