Summer sales season is kicking off early with Tatcha’s Friends and Family Sale, and Allure has especially piping tea for in our best Bridgerton voice our dearest readers. The 20% off sitewide sale is set to run May 22 through June 2, but as a special surprise for avid Allure readers (and Tatcha newcomers alike, to which we say, hey!), you can access the sale early starting May 20 with the exclusive code, ALLURE24. Excited yet?
Our Top Picks:
As an Allure editor favorite and frequent award winner over the years, Tatcha is brimming with luxurious Japanese-inspired skin-care products that’ll transform the look of your skin—whether you want to address elasticity, fine lines and wrinkles, dehydration, or dullness. A handful of celebrities, including Selena Gomez, Kim Kardashian, and Meghan Markle, also call themselves fans. So, without further ado, let’s go shopping.
The Dewy Cream
This is Selena Gomez’s go-to moisturizer for makeup prep. This pillowy lavender-tinted cream is “so thick and yummy that you actually don’t need to use that much of it,” Gomez shared in her Vogue Beauty Secrets video. As for the dewy finish, you can thank a concoction of plumping Okinawa algae and hyaluronic acid, antioxidant-rich Japanese purple rice, and a blend of ginseng, wild thyme, and sweet marjoram extracts and oils. Dry, chapped skin? Not a chance.
The Silk Sunscreen
Wearing sunscreen all year long is mandatory so you might as well pick out a formula you actually enjoy wearing daily. Tatcha’s The Silk Sunscreen melts into the skin like butter, leaving behind zero white cast. The formula features the brand’s silk protein, which is a blend of sericin and fibroin. According to New York City-based dermatologist Morgan Rabach, MD, “sericin forms a layer of protection over the skin and may help promote hydration while fibroin may help repair skin cells and balance moisture levels.” When you mix that with the formula’s hyaluronic acid, you’ll notice dewy and brighter skin.
The Silk Serum
You may be familiar with bakuchiol as a retinol alternative but what if we told you that cranberry extract and sea fennel also lend similar wrinkle-smoothing, collagen-boosting results? Tatcha’s The Silk Serum won a 2023 Best of Beauty Award in the sensitive category and will leave your skin feeling silky-smooth to the touch—literally, as there’s silk protein present in the formula.
The Water Cream
Considering that The Water Cream is a three-time Allure Readers’ Choice Award winner, it’s safe to say that this oil-free moisturizer is worth the hype—especially if you have oily skin and find creamier moisturizers too heavy. Its lightweight, gel-like texture instantly absorbs into the skin, and key ingredients such as Japanese wild rose and leopard lily extract curb excess oil, smooth skin texture, and tighten the look of pores. Not to mention, 23-karat gold imparts a subtle glow, which will make you feel oh-so luxe.
The Essence
The Essence is a hero product that earned a Best of Beauty Award for its skin-plumping abilities. A few pats of this water-like formula all over your face and neck result in a major spike of hydration and allows your subsequent skin-care products to absorb more deeply. The key is in the proprietary trio of Japanese superfoods rich in lactic acid and other alpha hydroxy acids (AHAs)—Akita rice, Uji green tea, and Okinawa algae—which work harmoniously to retain moisture and promote cell turnover. “It leaves my skin looking like it took a page straight out of the glass-skin handbook,” Allure‘s commerce editor Sarah Han previously shared.
“I apply this before moisturizer, as it makes it more effective, and helps to plump up your complexion,” Daniel Martin, makeup artist and global director of artistry & education at Tatcha, tells us.
Indigo Overnight Repair
Indigo Overnight Repair is a soothing cream that is incredibly kind to sensitive skin and a damaged skin barrier. “Think of this cream as a serum-moisturizer hybrid: It’s infused with tried-and-true skincare ingredients like hyaluronic acid and ceramides to hydrate and plump your skin,” commerce writer Jennifer Hussein shared, who has been loving this on her acne-prone skin.
