Apple Proved That AI Is a Feature, Not a Product

Apple Proved That AI Is a Feature, Not a Product

Apple’s otherworldly, flying-saucer headquarters in Cupertino, California, felt like a suitable venue this week for a bold and futuristic revamp of the company’s most prized products. With iPhone sales slowing and rivals gaining ground thanks to the rise of tools like ChatGPT, Apple offered its own generative artificial intelligence vision at its Worldwide Developer Conference … Read more

Apple’s Biggest AI Challenge? Making It Behave

Apple’s Biggest AI Challenge? Making It Behave

Giannandrea said that Apple had focused on reducing hallucinations in its models partly by using curated data. “We have put considerable energy into training these models very carefully,” he said. “So we’re pretty confident that we’re applying this technology responsibly.” That training wheels approach to AI applies across Apple’s offering. If it works as promised, … Read more

Apple Intelligence Will Infuse the iPhone With Generative AI

Apple Intelligence Will Infuse the iPhone With Generative AI

Apple is finally getting into the generative artificial intelligence game—with a little help from an unlikely partner in OpenAI. Apple CEO Tim Cook announced Apple’s long-awaited AI reboot at the company’s Worldwide Developer Conference in Cupertino, California, today. What the company is calling “Apple Intelligence,” available in beta this fall, includes a handful of features … Read more