An M&M’s advertisement seen on a gas pump. Courtesy: GSTV The next frontier for the ad market isn’t on TV — it’s in stores and on your phone. Television had long been the key target for advertisers, until tech companies like Alphabet and Meta-owned platforms like Facebook began to gobble up market share. While ad … Read more
Jalen Brunson #11 of the New York Knicks drives to the basket during the game against the Indiana Pacers during Round 2 Game 1 of the 2024 NBA Playoffs on May 6, 2024 at Madison Square Garden in New York City, New York. Nathaniel S. Butler | National Basketball Association | Getty Images Warner Bros. … Read more
ESPN college football broadcast camera on display prior to the All State Sugar Bowl playoff game between the Texas Longhorns and the Washington Huskies on Monday, January 1, 2024 at Caesars Superdome in New Orleans, LA. Nick Tre. Smith | Icon Sportswire | Getty Images In a move to strengthen its sports offerings, Warner Bros. … Read more
Brock Purdy #13 of the San Francisco 49ers prepares to take a snap in the first quarter against the Kansas City Chiefs0 during Super Bowl LVIII at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada. Michael Reaves | Getty Images Media giants relied on sports last year when they had to woo advertisers … Read more
NBA Commissioner Adam Silver speaks to the media during a press conference as part of the 2022 All-Star Weekend at Rocket Mortgage Fieldhouse on February 19, 2022 in Cleveland, Ohio. Jason Miller | Getty Images Whether it’s two people in a marriage or a company and a sports league, it’s not easy to break up … Read more
Indiana Fever guard Caitlin Clark, #22, drives to the basket against Atlanta Dream guard Destanni Henderson, #33, during a WNBA preseason game at Gainbridge Fieldhouse in Indianapolis, Indiana, on May 9, 2024. Brian Spurlock | Icon Sportswire | Getty Images The Women’s National Basketball Association regular season opens Tuesday night with breakout star Caitlin Clark … Read more
Comcast said Tuesday it will introduce a streaming bundle for its cable, broadband and mobile subscribers, tying together Peacock, Netflix and Apple TV+ at a discounted rate. The announcement, made Tuesday at the MoffettNathanson media conference in New York, comes as major media players increasingly join forces to drive value for users and subscriptions for … Read more
Kevin Mazur | Getty Images Entertainment | Getty Images Media giants are making their annual pitches to advertisers this week against the backdrop of significant disruption in the industry. The Hollywood writers and actors strikes are over, meaning Upfronts will likely be star-studded once again, major cost cutting is largely in the rear view mirror … Read more
Boxers Jake Paul (L), and Mike Tyson (R). Getty Images Sport | Getty Images In the competitive world of live sports streaming, Netflix is taking another step into the arena. In July, the media giant will broadcast a boxing match between legendary fighter Mike Tyson and social media personality-turned-boxer Jake Paul, who is 30 years … Read more
Xavier Gutierrez, CEO of the Arizona Coyotes and CEO of ImpactX Sports Group (L), and Pedro Guerrero, CEO of Guerrero Media. Courtesy: Guerrero Media When the National Hockey League’s Arizona Coyotes sold its franchise to Utah last month, the league didn’t just lose an Arizona-based team — it also lost its only active Latino chief … Read more
