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Factor ETFs: Why you should invest for long-term returns

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Factor ETFs: Why you should invest for long-term returns

While investing, everyone who adheres to a clearly defined rule-based strategy stands a chance to make money. If the rules have stood the test of time, the odds of winning are even higher. Factor-based or smart beta exchange traded funds (ETF) adopt this rule-based approach of portfolio construction. They can be an interesting portfolio candidate … Read more

Is your portfolio truly diversified? Unveiling the significance of ‘factor’ diversification

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Is your portfolio truly diversified? Unveiling the significance of ‘factor’ diversification

Don’t put all your eggs in one basket. We’ve all heard that. This advice stems from the unfortunate scenario where, should the basket fall, all your eggs will break. This outcome is unfortunate yet entirely preventable. The key? Put your eggs in different baskets. That way, should one basket tumble, the other eggs remain safe. … Read more