Bajaj looks to expand Triumph range, sales network to fuel future growth

Bajaj looks to expand Triumph range, sales network to fuel future growth

Bajaj Auto plans to expand the product line up and bolster sales network under the Triumph brand to consolidate its position in the robustly growing domestic mid-size motorcycle segment, according to a senior company executive. The Pune-based firm, which has a global partnership with British motorcycle brand Triumph, on Tuesday unveiled two 400-cc bikes, Speed … Read more

Bajaj Auto inaugurates its first overseas manufacturing facility in Brazil

Bajaj Auto inaugurates its first overseas manufacturing facility in Brazil

Bajaj Auto, India’s largest exporter of two and three wheelers has inaugurated its new manufacturing plant in Manaus, Brazil, it said in a statement on Wednesday. This will be the company’s first manufacturing facility outside India. In all the other markets in which it has a presence the company follows a distribution-led model – the … Read more

Motorcycle icon Royal Enfield faces fresh challenge from Harley, Triumph in India’s biker paradise

Motorcycle icon Royal Enfield faces fresh challenge from Harley, Triumph in India’s biker paradise

Sajneet Sandhu grew up riding on her father’s Royal Enfield around Goa’s palm-fringed roads, taking in endless beaches and rice paddies from the back of the iconic Indian motorcycle. Now 43 and inspired by those childhood memories, she has got a bike of her own. But it isn’t like her dad’s. Rather than a Royal … Read more