Mahindra expects Thar to displace the Scorpio as its flagship brand

Mahindra expects Thar to displace the Scorpio as its flagship brand

Cochin: Mahindra & Mahindra, India’s second largest utility vehicle maker by sales, expects the Thar Roxx– its midsize SUV offering launched on Thursday, and its existing two-door variant to become its largest selling flagship brand in volume terms, displacing the Scorpio brand, said Rajesh Jejurikar, executive director for auto and farm equiment sectors, M&M With … Read more

Mahindra Thar Roxx: Mahindra targets leadership position for Thar range in mid-size SUV segment in next 3-5 yrs

Mahindra Thar Roxx: Mahindra targets leadership position for Thar range in mid-size SUV segment in next 3-5 yrs

Mahindra & Mahindra on Thursday said it aims to make Thar range leader in the fast-growing mid-sized sports utility vehicle segment over the next 3-5 years. The company on Wednesday rolled out five-door Thar Roxx and may also introduce new products under the brand over the next few years to cater to different sets of … Read more

Mahindra Thar: Mahindra looks to add five-door Thar production capacity by 4,000 units per month

Mahindra Thar: Mahindra looks to add five-door Thar production capacity by 4,000 units per month

Home-grown auto major Mahindra & Mahindra on Wednesday said it is looking at creating an additional 4,000 units per month capacity for the five-door version of Thar, Thar Roxx, which is likely to be launched next month. At a broader level, the company is planning a total exit capacity of 64,000 units per month for … Read more