How Toyota Tacoma took on Ford F-150 and U.S. truck market
The American pickup truck market is dominated by domestic brands, primarily Ford, Chevrolet, GMC and Ram. U.S. brands benefit from a loyal buyer base, and a 25% tax on imported trucks. But the Toyota Tacoma shows how a foreign automaker can find and control a niche within that market. The top-selling full-size pickup line is … Read more