Why AriZona Iced Tea CEO says he won’t raise iconic 99-cent price tag
AriZona Iced Tea first put its iconic 99-cent cans in stores in 1992. The price hasn’t gone up even a penny in the 32 years since. “People say, ‘How do you do it?’” the brand’s chairman and founder Don Vultaggio said in a recent interview with Today. “We make it faster. We ship it better. … Read more