Live shopping is coming to the red carpet

Live shopping is coming to the red carpet

When viewers tune in to the 2024 MTV VMAs on Wednesday night, they’ll be able to shop the outfits and designer looks they’re seeing in real time, as legacy media companies look for new ways to monetize content. As part of a new partnership between Paramount Global — the parent company of cable TV network MTV … Read more

NRF rejects Shein membership as retailer pursues U.S. IPO

NRF rejects Shein membership as retailer pursues U.S. IPO

A sign hangs outside the Shein warehouse in Whitestown, Indiana, on Nov. 29, 2023. Scott Olson | Getty Images Chinese-founded fast fashion behemoth Shein isn’t just working to win over lawmakers in Washington, D.C., as it gears up for a potential U.S. IPO, it’s also trying to win over the broader U.S. retail industry. It’ll … Read more