Nomadsoul1 | Istock | Getty Images The question “What is a thought?” is no longer strictly a philosophical one. Like anything else measurable, our thoughts are subject to increasingly technical answers, with data captured by tracking brainwaves. That breakthrough also means the data is commodifiable, and captured brain data is already being bought and sold … Read more
Consumers have become accustomed to all sorts of labels and seals of approval on products in the shopping process, from the Energy Star to sustainability standards. Next up, shoppers should prepare for a hacking-safe seal of approval in the works for home gadgets and appliances coming from the federal government. Last July, the Biden administration … Read more
Nico De Pasquale Photography | Moment | Getty Images So-called connected cars, vehicles equipped with internet access, are becoming the norm, and their proliferation is sounding the alarm for consumer data privacy advocates. By 2030, more than 95% of the passenger cars sold are likely to have embedded connectivity, according to Counterpoint Technology Market Research. … Read more
Insta_photos | Istock | Getty Images Cue the George Orwell reference. Depending on where you work, there’s a significant chance that artificial intelligence is analyzing your messages on Slack, Microsoft Teams, Zoom and other popular apps. Huge U.S. employers such as Walmart, Delta Air Lines, T-Mobile, Chevron and Starbucks, as well as European brands including … Read more
