Shrinking the pint can reduce beer sales by almost 10%

Shrinking the pint can reduce beer sales by almost 10%

Reducing the serving size for beer, lager and cider reduces the volume of those drinks consumed in pubs, bars and restaurants, and could be a useful alcohol control measure, according to research published September 17th in the open-access journal PLOS Medicine. Theresa Marteau and colleagues at the University of Cambridge, UK, found that over a … Read more