Grasim: Grasim’s big splash into paints may see others lose colour
Mumbai: India’s paints industry could turn into the proverbial red ocean for several incumbents as Aditya Birla Group flagship Grasim makes a big splash with the ‘Birla Opus’ brand, potentially altering market share and profitability dynamics in a sector that has hitherto expanded with far fewer gyrations than one of its biggest revenue generators – … Read more