Major League Soccer

FIFA 2026 World Cup plan to cash in on high-end sports tourism

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FIFA 2026 World Cup plan to cash in on high-end sports tourism

Football fans are seen at the Hamad international Airport ahead of the 2022 FIFA World Cup. Anadolu | Anadolu | Getty Images For consumers who are continuing to spend on high-end experiences, whether that’s traveling to Europe to see Taylor Swift or splurging on premium airfare, what promises to be the biggest sporting event to … Read more

Audi, Inter Miami CF strike multiyear partnership

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Audi, Inter Miami CF strike multiyear partnership

Volkswagen-owned Audi has struck a multiyear partnership with Inter Miami CF as the team’s official automotive partner. Courtesy: Audi Audi is driving up its sports investments and becoming the official automotive partner of Inter Miami CF. The Volkswagen-owned company announced Thursday it has struck a multiyear partnership with the South Florida soccer club as Audi … Read more