MLS-OneFootball deal seeks to expand global audience

MLS-OneFootball deal seeks to expand global audience

Lionel Messi #10 of Inter Miami controls the ball during the second half of the game against St. Louis City at Chase Stadium on June 01, 2024 in Fort Lauderdale, Florida.  Megan Briggs | Getty Images Major League Soccer is teaming up with German digital media platform OneFootball to provide highlights, stats and other content … Read more

FIFA 2026 World Cup plan to cash in on high-end sports tourism

FIFA 2026 World Cup plan to cash in on high-end sports tourism

Football fans are seen at the Hamad international Airport ahead of the 2022 FIFA World Cup. Anadolu | Anadolu | Getty Images For consumers who are continuing to spend on high-end experiences, whether that’s traveling to Europe to see Taylor Swift or splurging on premium airfare, what promises to be the biggest sporting event to … Read more

Audi, Inter Miami CF strike multiyear partnership

Audi, Inter Miami CF strike multiyear partnership

Volkswagen-owned Audi has struck a multiyear partnership with Inter Miami CF as the team’s official automotive partner. Courtesy: Audi Audi is driving up its sports investments and becoming the official automotive partner of Inter Miami CF. The Volkswagen-owned company announced Thursday it has struck a multiyear partnership with the South Florida soccer club as Audi … Read more