leadership position

Mahindra Thar Roxx: Mahindra targets leadership position for Thar range in mid-size SUV segment in next 3-5 yrs

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Mahindra Thar Roxx: Mahindra targets leadership position for Thar range in mid-size SUV segment in next 3-5 yrs

Mahindra & Mahindra on Thursday said it aims to make Thar range leader in the fast-growing mid-sized sports utility vehicle segment over the next 3-5 years. The company on Wednesday rolled out five-door Thar Roxx and may also introduce new products under the brand over the next few years to cater to different sets of … Read more

CEAT forays into steel radial tyres for two-wheelers

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CEAT forays into steel radial tyres for two-wheelers

Tyre maker CEAT Ltd is foraying into steel radial tyres for two-wheelers with an aim to enhance its leadership position in the overall two-wheeler tyre segment and also to help premiumise the brand. The company, which on Friday launched its new premium range of two-wheeler steel radial tyres, is targetting both aftermarket and original equipment … Read more