Tweens are not moved by celebrity beauty brands. Hailey Bieber’s name came up, but as a source of makeup inspiration (“she has a very clean and natural look,” says Olivia), not as the founder of Rhode. Tweens do, by all accounts, love Rare Beauty and its founder, Selena Gomez, but don’t seem to connect one … Read more
It all came to a head one day while I was introducing algebra to one of my not-so-enthusiastic sixth grade classes. A student interrupted to tell me that my skin was glowing. “It’s giving,” she said. After class, my co-teacher—one of few people who knew about my “other” life—made a suggestion that further brought my … Read more
“It’s crazy to think u started all this with posting a video where you didn’t want to go to work,” chimed in another. It’s true: On January 28, 2023, Fang was on call for her job as a hostess at a chain restaurant in Vancouver. “I was having a bad day. But I was like, … Read more
From sea to shining sea, preteens are spending their birthday money on barrier-repair creams and collecting fragrances like Beanie Babies. Allure set out to find out when and how tweens became beauty experts—and over the course of six weeks shadowing seven of them, we got some compelling answers. Come get to know Generation Beauty. When … Read more
