Why non-alcoholic beer is gaining steam at Oktoberfest: ‘Nobody will judge you’ – National

Why non-alcoholic beer is gaining steam at Oktoberfest: ‘Nobody will judge you’ – National

The head brewmaster for Weihenstephan, the world’s oldest brewery, has a secret: He really likes alcohol-free beer. Even though he’s quick to say he obviously enjoys real beer more, Tobias Zollo says he savors alcohol-free beer when he’s working or eating lunch. It has the same taste but fewer calories than a soft drink, he … Read more

Arsenal names Athletic Brewing as official nonalcoholic beer partner

Arsenal names Athletic Brewing as official nonalcoholic beer partner

Athletic Brewing Company is the official nonalcoholic beer partner of Arsenal F.C. Courtesy: Athletic Brewing Co. Athletic Brewing Company has scored a partnership with Arsenal, becoming the English soccer team’s first official nonalcoholic beer partner. Arsenal will feature Athletic Brewing’s Run Wild IPA at Emirates Stadium for both men’s and women’s matches, and Athletic Brewing … Read more

How Athletic Brewing Co. dominates booming nonalcoholic beer market

How Athletic Brewing Co. dominates booming nonalcoholic beer market

Nonalcoholic beer is having a moment. Once a rarity on store shelves, nonalcoholic beer saw a 39% jump in sales growth in 2020. The trend is proving to outlast the Covid-19 pandemic. Sales of nonalcoholic beer grew 32% in 2023, compared to the year before, adding to data from NielsenIQ. The pandemic-led adoption of nonalcoholic … Read more