Michael Cera’s CeraVe Campaign Is Proof We Need More Little Weirdos in Beauty Marketing
In case you haven’t seen the increasingly and charmingly bizarre social media campaign in which Michael Cera claims he’s the founding father of well-loved skin-care brand CeraVe, I’ll summarize (though that won’t sufficiently capture the Michael Cera-ness of it all): On January 22, an influencer “spotted” him signing bottles of CeraVe at a Brooklyn drugstore, … Read more
