LVMH puts mark on Olympics as luxury brands embrace sports

LVMH puts mark on Olympics as luxury brands embrace sports

The 2024 Paris Olympic Games medals are displayed inside a custom-designed trunk manufactured by Louis Vuitton, an LVMH brand partner of the Paris Olympic and Paralympic Games, during a gathering at LVMH in Paris on July 22, 2024, ahead of the start of the 2024 Paris Olympic Games.  Stephane De Sakutin | AFP | Getty … Read more

Taylor Swift’s ‘The Eras Tour’ inspires free art show at London’s V&A

Taylor Swift’s ‘The Eras Tour’ inspires free art show at London’s V&A

Taylor Swift performing during “The Eras Tour” at Veltins Arena on July 17, 2024, in Gelsenkirchen, Germany. Andreas Rentz/TAS24 | Getty Images Taylor Swift’s “The Eras Tour” has helped the singer become a billionaire and boosted the economies of the multiple cities she’s performed in. Fans attending her U.K. shows spent upward of $1,000 each … Read more

FIFA 2026 World Cup plan to cash in on high-end sports tourism

FIFA 2026 World Cup plan to cash in on high-end sports tourism

Football fans are seen at the Hamad international Airport ahead of the 2022 FIFA World Cup. Anadolu | Anadolu | Getty Images For consumers who are continuing to spend on high-end experiences, whether that’s traveling to Europe to see Taylor Swift or splurging on premium airfare, what promises to be the biggest sporting event to … Read more