The Snoop Olympics: Paris proving a boon to NBC after interest waned in Tokyo and Beijing Games

The Snoop Olympics: Paris proving a boon to NBC after interest waned in Tokyo and Beijing Games

Less than a week into the Paris Olympics, NBC Universal executives are climbing atop the medal stand. The event has been a significant success for the company broadcasting and streaming it in the United States. NBC already has set a record for advertising revenue, viewership is up significantly and its biggest fear — that people … Read more